Last Update: July 1, 2022
INFORMATION WE COLLECT
The information we collect falls into three categories: (1) information we collect from you; (2) information we collect when you use our Services; and (3) information we collect from other sources. We collect information about you whenever you use our Services. Examples of using our Services include visiting or making purchases at our stores or websites, creating an Alpena account, downloading an Alpena mobile application, contacting Alpena customer service, and participating in our contests and other promotions.
The information you give us may include your first and/or last name, mailing address, telephone number, email address, credit card number, date of birth, gender, other demographic information and any other information you provide us.
INFORMATION WE COLLECT WHEN YOU USE OUR SERVICES
When you use our Services, we may collect information about the Services you use and how you use them. We do this to ensure that we are offering you the best products and services in a secure environment, and as part of our efforts to constantly improve your experience. In this process, we may collect and use your personal information relating to your purchasing trends at Alpena, technical details about your browser and mobile device use and location (e.g., whether you are using a tablet or smartphone to visit our websites), and your viewing and usage trends in order to analyze and offer you customized advertising, products and services.