At Alpena, we specialize in innovative automotive accessories with a strong focus on auxiliary, off-road, and accent LED lighting.

Car lovers trust our lineup of light bars, interior RGB strips, exterior ToughPods, UnderGlowz, and more to enhance their vehicles with style and function. Whether it’s a sedan, truck, SUV, ATV, or CUV — we have an Alpena product for you.

Since 1977, mass retailers and consumers across North America have relied on us to improve the driving experience — from added visibility on the road to comfort behind the wheel.

Our team actively monitors automotive trends and tests every innovation to ensure high-performance, high-quality results. If you ever have an issue, our customer service team is ready to help by phone or email.

Thank you for choosing Alpena. We’re proud to be part of your ride