OEM replacement parts are too expensive. Dealerships charge outrageous margins. Ordering cheap, low-quality imitations will cost you more down the road.
That's where we come in.
What are you looking for?
Light Bars & Pods
LED Strips
UnderGlow Lighting
Work & Utility Lighting
Strobe & Safety
Accessories
Wheel Covers
Seat Covers
Steering Wheel Covers
Window Film
Wraps
Installation Kits
As seen in...
We believe every vehicle should reflect the personality of its driver.
Alpena offers high-quality upgrades at affordable prices.
Quality Materials
We source only the best materials, so you receive products that last long, look brighter, and feel tougher.
Always Durable
Rain, sleet, salt, or snow, we engineer and design our products for the North American lifestyle.
Easy-to-install
Save the cost of labor and do-it-yourself. Watch our YouTube installation videos if you need a hand.
About Alpena
We believe that driving a boring, basic, or busted vehicle goes against the point of owning your own ride.
Our goal is for everyone to make their car an extension of their personality.
Dealership costs are high, ordering cheap, poor-quality replacement parts will cost you more in the long run, and you really never know what you're getting.
That’s why, for over 40 we’ve made it easy for the everyday vehicle owner to improve the look and feel of their vehicle at affordable prices.
Available Across North America
Industry Leader for 45 Years
Over 10,000 5 Star Reviews
10 Million Customers Served
Customizing your ride
has never been so easy!
Luxury Seat and Steering Wheel Covers
Masque by Alpena luxury seat and steering wheel covers modify the look of your interior, protect from future damage, and are incredibly easy to install or remove!
Protective Window Tint
Private Eyes by Alpena reduces the harmful effects of UV rays and keeps the temperature cooler. Tints can even help to protect your eyes from the blinding lights of vehicles at night.
Carbon Fibre wraps
Change the look of your car without the expensive paint job! WrapTech by Alpena offers color and design customization at a fraction of the price.
Strobe Lights for Safety
As a contractor, tow truck driver, or onsite professional, being seen is important for your safety. Help to avoid accidents. Be seen, be safe with ProStrobe by Alpena.
Boat and Watercraft Lighting
Add some excitement to your boat or watersport vehicle with Aqualitz LED Lighting by Alpena! Perfect for customization but also increased visibility for evening or nighttime trips.
Customizing your ride is easy.
1
Pick the part
you need.
Find a style that fits your car's personality.
2
Install it on
your vehicle.
Modify your ride with help from our step-by-step YouTube tutorials.
3
Show off your
new ride.
Show off your new ride around the city and become the new designated carpool driver.
What proud owners are saying:
"My husband absolutely loves the Alpena LED Rover HD Spot Light!!! He mounted it on his quad and it was super easy to install!! I highly recommend this product!!!".
Nancy
"I will say this is the perfect kit for your car to get attention on the street… I personally had 0 difficulties installing it…It’s a lot of fun, believe me!"
Vinnie
"I love my CyberGlowz kit!!! This kit comes with everything you need to light up the inside of your car. The adhesive included is high quality and sticks firmly to any surface. Highly recommend!!"
Amanda
Superior Product Support
30-day return policy
Engineered to work in
the harshest
environments
1-year warranty
We're just a
phone call away
Monday - Friday,
9-5PM EST
About Alpena
It can be awkward driving a vehicle you know looks boring or busted. At Alpena, you can find the vehicle part you need to customize the look and feel of your ride. Then you can experience the thrill of cruising in a vehicle you feel proud to call your own.
Recent Blog Posts
A Trusted Partner for more than 4 Decades
We are a 45-year-old North American family-owned company that strives to go above and beyond to offer the best experience for our customers and consumers.
Technology and Innovation Drive Us
Innovation is in our DNA. Our in-house product development team translates trends and market preferences into widely appealing product designs and is always working to improve and patent widely beneficial product features for our customers.
Making Greener Choices
Alpena is happy to announce the transition from plastic blister packaging for a wide variety of our LED strips and interior lighting products to a more sustainable and environmentally friendly cardboard option!