alpena

Alpena isn’t just a brand — it’s a legacy of light, design, and innovation.
Born on the road and refined through decades of automotive passion, Alpena stands for creativity, reliability, and performance. Since 1977, we’ve been crafting accessories that don’t just upgrade your ride — they define it.

From rugged off-road lighting to sleek interior accents, every Alpena product is engineered with precision and built to enhance your driving experience. Our commitment goes beyond function — it’s about inspiring drivers to express who they are through the vehicles they love.

Whether you’re navigating rough trails with TrekTec pods, illuminating your cabin with vibrant RGB strips, or adding a custom touch with seat covers and hubcaps — Alpena delivers products that perform as good as they look.

With Alpena, you don’t just accessorize — you personalize. You create your own road, your own style, your own drive.

That’s the Alpena promise: Driven by design. Trusted for performance. Built to shine.